At the world’s largest industrial show, KUKA’s booth takes the form of a highly visible, futuristic exhibition structure. Inside it, the market leader in intelligent automation with robotics takes visitors on a trip into networked production landscapes and changing work environments. Cobotics, Cloud Computing or the Internet of Robotics – the thematic areas throughout the brand environment exude and bring to life the spirit of a thought leader and trailblazer for Industrie 4.0.
Bodu in Chinese is translated to the act of stopping by to rest during a journey. This act of contemplation encompasses the attempt to create an oasis for travelers on the ancient silk route. The design focuses on the exterior canopy which connects different parts of the hotel. Like the trade outposts of old, the canopy provides public spaces that connects with the nature. Visible boundaries are also weakened between different interior spaces, allowing guests to make connection more freely. The most important thing about design is not the form of design, but the value of experiencing nature.
With the mountainous corridors and stalactite grotto-looking bookshelves, the bookstore introduces the readers into a world of Karst cave. In this way, the design team brings fantastic visual experience while at the same time spreads the local characteristics and culture to a larger crowds. Guiyang Zhongshuge has been a cultural feature and urban landmark in Guiyang city. In addition, it also bridges the gap of the cultural atmosphere in Guiyang.
Incorporating the splendid landscape of Chongqing in the bookstore, the designer has created a space where the visitors may feel like in the charming Chongqing while reading. There are five types of reading area in total, each of which is like a wonderland with distinctive features. Chongqing Zhongshuge bookstore has provided the consumers with a more fancy experience that they are not able to gain through the online shopping.
Based on the theme of openness and brand in-depth exploration, explored the design and created a visual integration of visual extensibility and brand story with the planet as the main creative element. The plan solved the following three problems with new visual thinkings: The balance of space openness and functions; Division and combination of functional areas of space; The regularity and change of the basic spatial style.
Mirror bridge brings both lightness and vitality into the once dark and narrow flat, invoking a feeling of dream and fantasy. The twisted metal surface allows the light to be reflected multiple times indoors, increasing the illumination as well as creating a magic time-tunnel experience. The renovation made significant improvements in lighting, ventilation, and sight. The form of the ground-supported portion and the tension of its shape partially reduced the difficulty of construction.
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