The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.
“Pixel” is the basic element of images, designer explores relationship of movement and pixel to become the theme of this design. “Pixel” is applied in different areas of the cinema. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. The feature display wall is decorated with huge amount of square strips protruding from the wall is presenting the glamorous name of cinema. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.
This project was to convert "Machiya", a Japanese traditional wooden townhouse, in the centre of Kyoto, into a small shop. The original wooden frames were reinforced with steel frames because the original building was dilapidated. I focused on the way accommodating necessary functions of a beauty cosmetic shop within the space limitations of the original "Machiya".
The Café is where visitors feel the coexistence with oceans. Huge egg shaped structure placed within middle of space is simultaneously functioning as cashier and coffee supply. Iconic appearance of the booth is inspired by dark and dull looking coffee bean. Two big openings on top-front of both sides of “big bean” serve as good source of ventilation and natural light. Café provided long table like bunch of octopuses and bubbles altogether. The seemingly randomly hanging chandeliers resemble of fishes’ view to water surface, shiny ripples absorb cozy sunlight from the wide white sky.
Pinkeye was asked to convert an existing but worn down store space into a hip ‘talk of the town’ sneaker store, on a shoestring - no pun intended. We came up with the idea of the typical classroom as a setting for trés cool sneakers, and as luck would have it we stumbled upon an abandoned school building that was selling off it’s old class and gym furniture for nickels and dimes. At first we had to convince the shop owner, a skate veteran himself, of this 'old skool' design but really soon he totally loved it, creating new fans every day.